Chloe Maddison’s origin story.

I have been perfecting brows for twenty years, and it feels surreal to say that I am now living my answered prayer. At just 15 years old, I was regularly shaping my mom's friend's brows on our living room couch. Since then, I have had the privilege of creating life-changing art on the faces of countless individuals.

My journey then led me into the world of makeup artistry, where I focused on mastering symmetry and color theory. I further expanded my expertise by exploring the field of esthetics. Drawing from my innate talent and the guidance I received while working with one of the largest makeup brands in the brow industry, I took a leap of faith and embraced entrepreneurship ten years ago.

This isn't just a career for me; it's my calling and true passion. It allows me to serve my community while thriving on my love for the art of makeup.

Not only am I dedicated to perfecting my own craft, but I am also dedicated to helping others perfect their artistry. I am obsessed with the intricate details and passionate about staying ahead with leading innovations in both business and artistry. I am committed to developing new techniques and providing education that elevates fellow artists and helps them build a sustainable career within the industry.

I am a mother to three. They have my whole heart. My company proudly carries the names of my two girls. Parenthood has deeply impacted me, as it does for countless others, and I wanted my company's name to serve as a constant reminder of the immense love and that I have for both my professional endeavors and the cherished role of motherhood. It is a beautiful fusion of my passion and my greatest joy.